There are no images, no subheaders; it’s just a big wall of text. If your homepage is mobile-friendly, then it’s likely that the rest of your site will be too. However, you may want to test a few pages if you have drastically different sections of your website. E.g., an ecommerce store running on Shopify, and a blog running on WordPress. If you’re having a hard time viewing your website with fresh eyes, try asking your customers, family, friends, or colleagues to use your website and point out any issues.

Identify organic traffic drops and content decline

“We wanted to democratize the depth and quality of professional SEO audits, typically costing over £1,000, by making them accessible to every business, absolutely free.” A sitemap.xml is essentially a list of all pages on your website that you want search engines to discover, crawl and index. It also lives on the root folder in most cases and can be found at domain.com/sitemap.xml. Keywords are essential to SEO, since they are what users search for when they are researching. Using a tool like Keywords Everywhere can help you find keywords, but you still need to integrate them. Writing meta descriptions and optimized title tags will help with SEO by encouraging users to click on your page and telling Google what your page is about.

• The tool evaluates the depth, quality and accuracy of your content.
• Remember that one URL can have multiple broken links and rank for hundreds of keywords.
• Internal linking is one of the most underrated SEO strategies on the planet.
• While these elements might seem basic, I’m consistently surprised when websites get these fundamentals wrong.
• With our in-house development team, you can fix these issues fast and start seeing the results from your efforts, like getting your site indexed in Google or Bing search results.
• HTTPS pages that link to HTTP images cause what is called “mixed content issues.” This means that a page is loaded securely via HTTPS.

Choosing the right SEO agency for your enterprise will ensure that any SEO issues will be identified quickly and handled. Many enterprise-level organizations have systems in place to monitor SEO performance in real-time. Most organizations partner with an SEO agency or have an in-house SEO team to accomplish this. WebSite Auditor will automatically recrawl your website and send timely alerts if something goes wrong.

Internal linking and related content

The seventh step in our SEO audit checklist is your SEO Anomaly site’s mobile-friendliness. Considering that 61 percent of consumers are more likely to buy from mobile-friendly sites, it’s crucial that you optimize your site for mobile. This file allows you to specify and apply configuration directives on your site. This file enables you to call the shots on how users and search engines are directed to specific pages on your site, facilitate custom error pages and apply 301 redirects.

For users, it’s going to stand out more when they are scanning the page. But if you have blank header tags — or header tags with images in between (which are basically also blank) — then you might lose the snippet. So I’d recommend filtering the sheet to only show images that are missing alt text and included in at least one post. Clicking on “Search” and then checking “Enable advanced filters” allows us to filter the sheet to show only images which are currently used as the featured image. This is why the first thing I did was fill in alt text for all featured images.

While competitors steadily capture organic traffic, conversions, and market share, your team… Include primary keywords and branding, prioritizing user readability. – They enhance user experience, increasing engagement, conversions, and retention. Here, we highlight pages that have zero internal links pointing to them.